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404 error: your brand’s competitive edge cannot be found

Your clients visit your website, so do your prospects: can they quickly set you apart from your competitors? Are you the only one who uses the words “quality” and “service”? Is your product genuinely better than all the others? If you answered ‘no’ to any of these questions, it’s because you are suffering from a […]

We are officially in a recession. Now is the time to act!

When you have been in business for over 25 years, you have the advantage of having observed different markets, the economy in general and — above all ­—business leaders’ reactions. Inevitably, sooner or later, there is an economic slowdown. The economy contracts, and we are faced with either a technical or a real recession. So […]

In a competitive market? Align your brand strategies with your business strategies

Company executives usually contact me, because their team needs a hand in reaching their business objectives. Following various discussions and approval of the mandate, we begin the process by applying our methodology; the first step of which is analyzing the company’s various strategic elements. Two classic pitfalls to avoid In some cases, we realize that […]

Switching agencies? Here are five tips to save you time and money

The average life span of a client account varies between 3-5 years. At Solocom, our average is significantly higher thanks to the positive return on investment we generate for our clients. Some have even been with us for more than a decade, namely, Saputo, Labopharm, Domtar and WalterCharron, as well as À la carte express […]

Daily innovation, a winning approach for many executives

What’s happening this week in Montreal? The fourth annual C2-MTL, a creativity and commerce conference that is the highlight of the business conference circuit. This is the fourth time that I’m attending and I would like to once again congratulate the C2-MTL team and Sid Lee, who continue to push and reinvent the concept every […]

Is the implementation plan for your brand strategy as robust as your new workout program?

You’ve started to huff and puff as you climb the stairs and your waist has definitely thickened. It’s time to get back in shape! After conducting the usual research, you sign up for a gym that’s located close to work. For a while, you manage to work out 3-4 times a week and then… nothing. […]

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We can help you achieve your goals

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