- Advice – Brand management
“Influencer marketing? That’s just for teens!”, “Influencers are only celebrities and besides, there aren’t any in my sector of activities,” “TikTok, Instagram… that’s not where my audience is.” Wrong, wrong, and wrong! You might be surprised to learn that when it comes to B2B, even in niche or industrial sectors, influencers have an immense sway […]
- 30 April 2022 • Laurence Plante