Fromagerie L’Ancêtre is the story of a dairy and commercial success that was begging to be shared with the public. The challenge was two-fold: Differentiate the 100% organic and ecological DNA of the cheese factory online and promote its wide range of products. It was successfully achieved by focusing on the attractiveness of cheeses and the best ways to serve them. Find out how we positioned Fromagerie L’Ancêtre online as a leader in Canadian organic cheese.
We created mouth-watering displays of the products to be used in all of their communication tools whether printed or online. Solocom designers preferred an authentic style approach: slate background, cheese platter, and country-style typography. The products are accessible, the recipes are simple and effective.
We visually put forward all the certifications of Fromagerie L’Ancêtre in various key sections throughout the website and created a seal Made with 100% pure organic milk. As the consumer of organic products is concerned about his diet, our team has also developed informative icons to quickly spot products with no gluten, no animal rennet or no lactose.
Our team of experts built user-friendly and comprehensive product pages: description, nutritional information, awards, visually fun displays of product characteristics with gauges… the informed customer can even find the nearest retailer directly from the product page, as well as the wine and cheese pairings linked to the SAQ’s online catalogue and a wide range of suggested recipes!
Over and above the organic aspect of the products and the ecological methods of production, we have showcased the unique story and passion of the artisans and farmers of Fromagerie L’Ancêtre. These visionary entrepreneurs are now equipped to rival their competitors in the dairy industry connecting with customers and clients alike from the food industry. And this is just the beginning, since the quality content on the new website is ideal to share on social media!