In the world of import of wine and spirits, it takes time to position your brand. The Global agency and Cabral spirits opted for the fast track, entrusting Solocom with their marketing tools. An agency like Global operates at the crossroads where producers, distributers and customers meet. The company needed to stimulate demand for its products while developing partnerships with reputable producers and ensuring advantageous distribution. Find out how the Solocom team built up Global and Cabrals’ appeal and brand recognition!
Wine similar to port are often confined to a pretty traditional imagery. Solocom’s designers decided to push the boundaries by creating dynamic and modern brochures and ads. This opens the door to reach younger consumers and to satisfy Global’s ambition of conquering new markets, such as the United States.
For each product, the Solocom team crafted a customized world highlighting all the characteristics of the port or the wine, including its awards and distinctions, food pairings, cocktail recipes and other suggested products. Accessible on all devices thanks to its responsive design, the website can serve any type of communication strategy.
Being able to showcase, on the websites, sponsorships of famous cultural events, participation in important tasting events and detailing the list of fine wine and spirits avails a major asset for an important partner like the SAQ.
With the Global and Cabral projects, we have focused on sharing the passion of the products, the grape varieties and the art of well-made vinification, which are at the heart of their business. While many importers follow the same old recipes, we have seen this wait-and-see attitude as an opportunity for Global to update their image and create powerful, informative and relevant content in order to make their brand a shining experience.
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