Laforge Environnement
Revitalize the Brand to Diversify Markets and Fuel Growth
The Goal
Laforge Environnement wanted a sustainable growth strategy, aiming to enhance operational stability, boost performance, and maximize the return on marketing investments.
The Challenge
The brand needed to align its business vision with its marketing and communication efforts. Its positioning needed to be clearer in order to:
- be more consistent in terms of strategy and the implementation of various initiatives;
- highlight the company’s expertise more effectively;
- support a structured growth strategy in a competitive market.
The Solution: Build an Innovative and Integrated Brand Strategy
Account-Based Marketing Approach (ABM)
To drive growth in core services, an Account-Based Marketing approach was implemented to target organizations and key decision-makers in high-potential sectors.
We implemented specifically tailored content and marketing initiatives to establish a direct connection with these high-priority accounts and showcase Laforge Environnement’s expertise and ability to address their unique needs. This strategy made it possible to focus their marketing efforts on the most promising opportunities and accelerate the generation of qualified leads.
Strategic Repositioning
Clarifying the company’s positioning by highlighting its unique strengths and value proposition, in order to better demonstrate its expertise and credibility in a highly competitive market.
A Redesigned Website
In 2022, we designed a new, user-friendly and optimized website featuring clearer, more structured, and more personable content to make it easier to understand the services and expertise offered by Laforge Environnement.
Since then, the website has been continuously updated to improve its performance, support search engine optimization, and maximize the generation of business opportunities.
High-Impact Multichannel Campaigns
We deployed a digital strategy aimed at increasing brand visibility across key touchpoints and strengthening the understanding of what makes Laforge Environnement unique. This strategy relies on targeted digital campaigns to:
- generate qualified leads;
- increase brand awareness, particularly for certain underrepresented services;
- support the growth of key services.
Communication Tools that Establish Expertise
We developed strategic content assets, including informative e-books and anonymized case studies, designed to educate the target audience and concretely demonstrate the company’s working methods and expertise. These tools help strengthen the brand’s credibility while supporting lead generation.
The Results
In 2026, to date, we have witnessed the following growth:
- 118% increase in the number of conversions;
- 86% increase in the number of LinkedIn subscriptions;
- 420% increase in search terms associated with the brand;
- 16% increase in the number of direct searches.
* Comparison of 2024 to 2025
Solocom, your creative business agency that bridges the gap between your objectives and your results.