Optimized packaging: sales growth and impact
Real results.
Becoming a key player in your market.
Thanks to a new brand architecture and a market development plan.
Our client’s goal.
Following a major investment, Emballage Cartier turned to us to highlight their new expertise and optimize the company’s sales. Emballage Cartier went from distributor to expert in the packaging optimization process.
The challenge.
Review current methods to eliminate the obstacles to sales growth with an effective marketing strategy.
In-depth transformation strategy.
We recommended undertake fundamental changes in brand and marketing architecture.
A redesigned structure to maximize impact
- creating four sub-brands, each dedicated to a strategic division: laboratories, technical, products, equipment
- a clear demonstration of the diversity and relevance of their new offer to customers and prospects
A more modern brand image
- a visual identity in line with the business’ goals, honoring its family roots
- a signature that brings together: “optimized packaging”, a rallying cry for their expertise
- different designs for each division, making their service offer clearer and more attractive
Before
After
Communication that produces results
- complete website redesign to optimize ergonomics, SEO, and lead generation
- revitalization of digital and print tools, including fleet vehicles that have now become a key visibility vector
Efficient marketing segmentation
- deployment of an action plan segmented into sectors of activity
- clear goals and targets, for immediate impact
Solidifying the employer brand
- internal launch before public launch, mobilizing the team around the new goals
Results: sales and notoriety on the rise.
Within the first year after our interventions, Emballage Cartier successfully:
- implemented a structured and coherent commercial offer
- strengthened its business culture and rallied its teams
- increased its notoriety thanks to a market segmentation strategy
- significantly increased sales with existing and new customers
“We went from distributors to packaging solutions specialists who bring value to their customers. There have been a lot of changes in our approach.”
– David Cartier, president