Solocom tears down the barrier between sales and marketing
Traditional marketing is no longer enough to attract clients. Smart companies have understood that to benefit from a return on investment, they need to rely on marketing that is based on analyzing data and ensuring their platforms and points of contact are interconnected.
ABM: helping the client experience go beyond marketing
An ABM strategy involves traditional and digital communication tools. It also requires every action to be integrated within the company’s CRM. Investing time and money in this kind of strategy leads to business growth and quickly increases a company’s appeal in the eyes of clients.
That’s why your marketing team needs to collaborate with the sales department to improve your organization’s messages, communication tools, and overall approach.
ABX is the future of marketing because it all comes down to customer experience
- Account-based marketing - ABM
ABM focuses tactics on a predefined set of “ideal clients”. Solocom helps you define these clients and choose which traditional and digital communication platforms to use to speak to them. We will also help you develop the messages to convey by developing a solid content strategy that meets this audience’s specific challenges.
- Account-based experience - ABX
This approach relies on technology to analyze the client experience and define predictions that enable an organization to determine which content and sequences would be the most efficient. Thanks to data analysis (we cannot emphasize how important this is!), we can refine and personalize communications to funnel your ideal client through every step of the conversion tunnel.
