{"id":38392,"date":"2024-09-22T14:29:02","date_gmt":"2024-09-22T14:29:02","guid":{"rendered":"https:\/\/dev.solocom.biz\/?page_id=38392"},"modified":"2025-12-18T14:26:58","modified_gmt":"2025-12-18T14:26:58","slug":"blog","status":"publish","type":"page","link":"https:\/\/solocom.ca\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38392\" class=\"elementor elementor-38392 elementor-8437\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a074aa0 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"a074aa0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6554b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"8a6554b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing perspectives. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e07c7 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"14e07c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content aimed at business leaders and managers who want to increase their impact in the marketplace.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4517fa thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d4517fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4863adc elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-loop-grid\" data-id=\"4863adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:37495,&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:56,&quot;sizes&quot;:[]},&quot;thegem_custom_css&quot;:&quot;.elementor-pagination {margin-top:100px !important;}&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;pagination_load_type&quot;:&quot;page_reload&quot;,&quot;row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style><style id=\"loop-37495\">.elementor-37495 .elementor-element.elementor-element-4e2e449{--display:flex;--min-height:124px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--border-radius:25px 25px 25px 25px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-37495 .elementor-element.elementor-element-4e2e449.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-37495 .elementor-element.elementor-element-1c68e7e img{border-radius:25px 25px 25px 25px;}.elementor-37495 .elementor-element.elementor-element-1c68e7e.elementor-element{--align-self:flex-start;}.elementor-37495 .elementor-element.elementor-element-d242ac1{--display:flex;--min-height:0px;--flex-direction:column-reverse;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--border-radius:25px 25px 25px 25px;--padding-top:25px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-37495 .elementor-element.elementor-element-d242ac1, .elementor-37495 .elementor-element.elementor-element-d242ac1.thegem-e-con-layout-thegem{--content-width:1134px;}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-bottom:calc(0px\/2);}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:first-child){margin-top:calc(0px\/2);}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item{margin-right:calc(0px\/2);margin-left:calc(0px\/2);}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-items.elementor-inline-items{margin-right:calc(-0px\/2);margin-left:calc(-0px\/2);}body.rtl .elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{left:calc(-0px\/2);}body:not(.rtl) .elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-items.elementor-inline-items .elementor-icon-list-item:after{right:calc(-0px\/2);}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-icon{width:14px;}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-icon i{font-size:14px;}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-text, .elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-text a{color:#A5A5A5;}.elementor-37495 .elementor-element.elementor-element-59c3392 .elementor-icon-list-item{font-family:\"Gantari\", Sans-serif;font-size:14px;font-weight:300;}.elementor-37495 .elementor-element.elementor-element-59c3392{margin:-17px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 0px 0px 19px;}.elementor-37495 .elementor-element.elementor-element-2e6c4a3 .elementor-heading-title{font-family:\"Gantari\", Sans-serif;font-size:22px;font-weight:300;text-transform:none;line-height:19px;letter-spacing:-0.6px;-webkit-text-stroke-color:#000;stroke:#000;color:var( --e-global-color-secondary );}.elementor-37495 .elementor-element.elementor-element-2e6c4a3 .elementor-heading-title a:hover, .elementor-37495 .elementor-element.elementor-element-2e6c4a3 .elementor-heading-title a:focus{color:var( --e-global-color-primary );}.elementor-37495 .elementor-element.elementor-element-2e6c4a3{padding:0px 0px 0px 19px;}@media(min-width:431px){.elementor-37495 .elementor-element.elementor-element-4e2e449{--width:100%;}}.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-41085 post-41085 post type-post status-publish format-standard has-post-thumbnail category-non-categorise\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2026\/05\/how-much-does-social-media-advertising-cost-in-2026\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1024\" height=\"337\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2026\/05\/SO_EL_article2_banniere-1024x337.webp\" class=\"attachment-large size-large wp-image-40795\" alt=\"le cout de la publicit\u00e9 sur les m\u00e9dias sociaux en 2026 - Article par Solocom\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2026\/05\/SO_EL_article2_banniere-1024x337.webp 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2026\/05\/SO_EL_article2_banniere-300x99.webp 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2026\/05\/SO_EL_article2_banniere-768x252.webp 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2026\/05\/SO_EL_article2_banniere-1536x505.webp 1536w, https:\/\/solocom.ca\/wp-content\/uploads\/2026\/05\/SO_EL_article2_banniere-2048x673.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2026\/05\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 14, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2026\/05\/how-much-does-social-media-advertising-cost-in-2026\/\">How Much Does Social Media Advertising Cost in 2026?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-18606 post-18606 post type-post status-publish format-standard has-post-thumbnail category-non-categorise\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2026\/01\/abm-prospecting-how-to-connect-ideal-customers\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"337\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/09\/SO_blogue_prospection_ABM-1-1024x337.png\" class=\"attachment-large size-large wp-image-38725\" alt=\"prospection ABM\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/09\/SO_blogue_prospection_ABM-1-1024x337.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/09\/SO_blogue_prospection_ABM-1-300x99.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/09\/SO_blogue_prospection_ABM-1-768x252.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/09\/SO_blogue_prospection_ABM-1.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2026\/01\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 7, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2026\/01\/abm-prospecting-how-to-connect-ideal-customers\/\">ABM Prospecting or How to Connect with Your Ideal Customers<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-19436 post-19436 post type-post status-publish format-standard has-post-thumbnail category-non-categorise\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/10\/business-strategy-brand-strategy-two-inseparable-allies\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"337\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/10\/SO_blogue_2025-07-22-1-1024x337.png\" class=\"attachment-large size-large wp-image-38399\" alt=\"Strat\u00e9gie d&#039;affaires et strat\u00e9gie de marque\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/10\/SO_blogue_2025-07-22-1-1024x337.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/10\/SO_blogue_2025-07-22-1-300x99.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/10\/SO_blogue_2025-07-22-1-768x252.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/10\/SO_blogue_2025-07-22-1.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/10\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 7, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/10\/business-strategy-brand-strategy-two-inseparable-allies\/\">Business Strategy and Brand Strategy: Two Inseparable Allies<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-17873 post-17873 post type-post status-publish format-standard has-post-thumbnail\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/06\/branding-strategy-simplicity-makes-all-the-difference\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1024\" height=\"670\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/06\/SO-2025-05-20-Article-Blogue-Clarete_1300x850-1-1-1024x670.png\" class=\"attachment-large size-large wp-image-17872\" alt=\"branding strategy\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/06\/SO-2025-05-20-Article-Blogue-Clarete_1300x850-1-1-1024x670.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/06\/SO-2025-05-20-Article-Blogue-Clarete_1300x850-1-1-300x196.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/06\/SO-2025-05-20-Article-Blogue-Clarete_1300x850-1-1-768x502.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/06\/SO-2025-05-20-Article-Blogue-Clarete_1300x850-1-1.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/06\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 3, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/06\/branding-strategy-simplicity-makes-all-the-difference\/\">Branding strategy: simplicity makes all the difference<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-17368 post-17368 post type-post status-publish format-standard has-post-thumbnail category-non-categorise\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/05\/choosing-to-do-everything-in-house-a-risky-decision\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_060525_blogue-1024x494.png\" class=\"attachment-large size-large wp-image-17003\" alt=\"gestion de marque externalis\u00e9e\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_060525_blogue-1024x494.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_060525_blogue-300x145.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_060525_blogue-768x370.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_060525_blogue.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/05\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 6, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/05\/choosing-to-do-everything-in-house-a-risky-decision\/\">Choosing to Do Everything In-House: A Risky Decision<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-17369 post-17369 post type-post status-publish format-standard has-post-thumbnail\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/revitalize-your-brand-increase-your-impact\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_220425_blogue-1024x494.png\" class=\"attachment-large size-large wp-image-38729\" alt=\"\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_220425_blogue-1024x494.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_220425_blogue-300x145.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_220425_blogue-768x370.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_220425_blogue.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 24, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/revitalize-your-brand-increase-your-impact\/\">Revitalize Your Brand: Increase Your Impact<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-17370 post-17370 post type-post status-publish format-standard has-post-thumbnail category-non-categorise\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/how-write-effective-blog-post-2025\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_150425_blogue-1024x494.png\" class=\"attachment-large size-large wp-image-17009\" alt=\"comment r\u00e9diger un article\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_150425_blogue-1024x494.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_150425_blogue-300x145.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_150425_blogue-768x370.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_150425_blogue.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 15, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/how-write-effective-blog-post-2025\/\">How to write an effective blog post in 2025?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-17371 post-17371 post type-post status-publish format-standard has-post-thumbnail\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/the-three-great-b2b-marketing-trends-2025\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_080425_blogue-1024x494.png\" class=\"attachment-large size-large wp-image-17016\" alt=\"\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_080425_blogue-1024x494.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_080425_blogue-300x145.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_080425_blogue-768x370.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_080425_blogue.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 1, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/04\/the-three-great-b2b-marketing-trends-2025\/\">The three great B2B marketing trends of 2025<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37495\">.imagedepub{max-height:150px;overflow:hidden;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37495\" class=\"elementor elementor-37495 e-loop-item e-loop-item-17376 post-17376 post type-post status-publish format-standard has-post-thumbnail category-non-categorise\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-4e2e449 --eael-wrapper-link-tag\" href=\"https:\/\/solocom.ca\/en\/publications\/2025\/03\/smarter-method-5-common-mistakes-to-avoid\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e2e449\" class=\"elementor-element elementor-element-4e2e449 e-con-full imagedepub thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"4e2e449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_custom_css&quot;:&quot;.imagedepub{max-height:150px;overflow:hidden;}&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1c68e7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"1c68e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1024\" height=\"670\" src=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_Methode_SMARTER-1024x670.png\" class=\"attachment-large size-large wp-image-38732\" alt=\"\" srcset=\"https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_Methode_SMARTER-1024x670.png 1024w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_Methode_SMARTER-300x196.png 300w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_Methode_SMARTER-768x502.png 768w, https:\/\/solocom.ca\/wp-content\/uploads\/2025\/05\/SO_Methode_SMARTER.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242ac1 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"d242ac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-59c3392 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-post-info\" data-id=\"59c3392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a6a4d68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/03\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 12, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c4a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e6c4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/solocom.ca\/en\/publications\/2025\/03\/smarter-method-5-common-mistakes-to-avoid\/\">SMARTER method: 5 common mistakes to avoid<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/solocom.ca\/en\/wp-json\/wp\/v2\/pages\/38392\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span 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