{"id":17368,"date":"2025-05-06T09:10:25","date_gmt":"2025-05-06T09:10:25","guid":{"rendered":"https:\/\/solocom.ca\/?p=17368"},"modified":"2026-03-20T15:40:11","modified_gmt":"2026-03-20T15:40:11","slug":"choosing-to-do-everything-in-house-a-risky-decision","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2025\/05\/choosing-to-do-everything-in-house-a-risky-decision\/","title":{"rendered":"Choosing to Do Everything In-House: A Risky Decision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17368\" class=\"elementor elementor-17368 elementor-16999\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53e5188f thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"53e5188f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ea38c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"e9ea38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Choosing to Do Everything In-House: A Risky Decision<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0526d68 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"0526d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Considering the current context of constant performance pressure, some B2B businesses have chosen to centralize all of their activities in-house.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach may appear comforting, or even cost-efficient in the short term. Nevertheless, it involves several blind spots that <\/span><b>slow down growth, dilute your efforts and expose the business to some serious risks.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is why<\/span><b> outsourcing your marketing management often represents a solution that is <\/b><span style=\"font-weight: 400;\">much more cost-effective, efficient and strategically sound.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9512998 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"9512998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Illusion of Cost-Savings: Major Hidden Costs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c3b01 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"36c3b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Doing everything in-house often appears to cut down costs until you analyze the<\/span><b> true cost of<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">inefficiency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">time lost<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">missed opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An in-house team that is not specialized in marketing will need extra hours to achieve average results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worse still, it runs the risk of missing innovative and proven solutions.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/process-and-operations\/us-global-outsourcing-survey-2022.pdf\"><span style=\"font-weight: 400;\">Deloitte<\/span><\/a><span style=\"font-weight: 400;\">, 59% of businesses outsource tasks to reduce costs and be more effective.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54508c6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"54508c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Lack of Specialized Expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e13d5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"10e13d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Modern B2B marketing is technical, it is a demanding field that is constantly evolving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO, ABM strategy, digital content, CRM, brand creation or revitalization, <\/span><b>each area requires specialized skills.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">An in-house unspecialized team cannot compete with dedicated experts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By giving the overall strategy to employees without the necessary training or tools, you are sacrificing performance for added control.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study by <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/marketings-moment-is-now-the-c-suite-partnership-to-deliver-on-growth\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\"> found that businesses that consult digital marketing experts outside their company have a 20% to 30% better return on their investment.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d8f6b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"16d8f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tunnel Vision: Absence of Strategic Outlook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8852a58 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"8852a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<span style=\"font-weight: 400;\">When everything is done <\/span><b>in-house<\/b><span style=\"font-weight: 400;\">, ideas run around in circles.\u00a0\u00a0<\/span><br><br><b>There is no external perspective, bringing a critical and strategic outlook, <\/b><span style=\"font-weight: 400;\">to identify blind spots, brand incongruities, or opportunities waiting to be exploited.<\/span><b>\u00a0<\/b><br><br><b>An outsourced marketing team<\/b><span style=\"font-weight: 400;\"> will act as a <\/span><b>catalyst<\/b><span style=\"font-weight: 400;\"> that enables B2B businesses to:\u00a0<\/span><br><ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">break down silos<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">realign their positioning<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tackle markets with a strong differentiating angle<\/span><\/li>\r\n<\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8090270 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"8090270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An Internal Structure That Is Resistant to Change<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec568fb flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"ec568fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Markets evolve quickly. Platforms transform. Buying habits change.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In-house teams often lack the responsiveness to adapt to these changes, due to a lack of time or resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.forrester.com\/\"><span style=\"font-weight: 400;\">Forrester<\/span><\/a><span style=\"font-weight: 400;\">, 68% of B2B businesses that outsourced part of their marketing saw improvements in terms of responsiveness and execution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outsourced marketing management comes with responsiveness. You benefit from a team with expertise that is varied, available on demand and without HR\u2019s administrative burden.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4155c3e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"4155c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Less Motivated and Overworked In-House Teams<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd0bad flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"ebd0bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Asking your in-house team to do everything leads directly to excess mental workload and loss of motivation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does it impact the quality of your team\u2019s work, but it also increases the employee turnover rate and weakens the employer brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/process-and-operations\/us-global-outsourcing-survey-2022.pdf\"><span style=\"font-weight: 400;\">Gallup<\/span><\/a><span style=\"font-weight: 400;\"> report showed that an overworked employee is 2.6 times more likely to look for a new job within 6 months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By collaborating with an external agency, <\/span><b>your in-house talent can focus on tasks with higher added value <\/b><span style=\"font-weight: 400;\">and recharge their batteries.<\/span><\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78c39f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"b78c39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Stagnation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899086c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"899086c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Without a well-defined brand strategy or clear objectives, marketing efforts are diluted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand image becomes vague, your message loses its impact and your differentiating factors disappear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <\/span><b>out of house marketing team<\/b><span style=\"font-weight: 400;\"> will help you build a brand strategy that is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear, memorable and believable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designed to inspire confidence for prospects and retain your customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducive with your aims for growth\u00a0<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how doing everything in-house stunts your growth and dilutes your efforts and why outsourcing your marketing can drive your performance.<\/p>\n","protected":false},"author":3,"featured_media":41140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorise"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing to do everything in-house: a risky decision<\/title>\n<meta name=\"description\" content=\"Discover how doing everything in-house stunts your growth and dilutes your efforts and why outsourcing your marketing can drive your performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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