{"id":1926,"date":"2015-05-28T15:45:07","date_gmt":"2015-05-28T19:45:07","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2015\/05\/daily-innovation-a-winning-approach-for-many-executives\/"},"modified":"2026-09-17T12:45:15","modified_gmt":"2026-09-17T12:45:15","slug":"daily-innovation-a-winning-approach-for-many-executives","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2015\/05\/daily-innovation-a-winning-approach-for-many-executives\/","title":{"rendered":"Daily innovation, a winning approach for many executives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1926\" class=\"elementor elementor-1926\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17460b81 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"17460b81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ce89056 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"ce89056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Daily innovation, a winning approach for many executives<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bdd7a6 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"17bdd7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\tWhat\u2019s happening this week in Montreal? The fourth annual C2-MTL, a creativity and commerce conference that is the highlight of the business conference circuit.\r\n\r\nThis is the fourth time that I\u2019m attending and I would like to once again congratulate the C2-MTL team and Sid Lee, who continue to push and reinvent the concept every year.\r\n\r\nIn previous editions, this conference has introduced us to leaders from the new economy, including Tony Hsieh from Zappos, as well as veterans like Michael Eisner and Francis Ford Coppola. This year, on the first day, the speaker who made the greatest impact was undoubtedly David Rose from the MIT Media Lab.\r\n\r\nHe presented an overview of innovation and shared observations made during his research by letting us tour his hyper-connected home. Using an \u201cenchanted chart\u201d, Rose demonstrated all the different technologically inspired objects that can enhance our everyday lives:<a href=\"http:\/\/enchantedobjects.com\"> http:\/\/enchantedobjects.com<\/a>.\r\n\r\nA connected umbrella with a L.E.D. bulb that tells you whether it\u2019s going to rain today. A coffee table that lets you travel with Google Earth. A small camera that clips to your shirt and automatically captures moments throughout your day (great for making memories, but also useful for research marketing professionals).\r\n\r\nOf course, the reality for most businesses is very different; many companies in North America are still working on updating their website, while others are only just making the leap into social media.\r\n\r\nBut innovation is, above all, a state of mind. Here\u2019s an exercise that I recommend you try: the next time you have a quiet moment, look around you and imagine what objects would change your life if they existed. Don\u2019t think about whether they are possible. Simply project your imagination into a science-fiction frame of mind.\r\n\r\nJust like we see in movies for kids or in movies with a very high level of creativity, you can train your brain to think more innovatively. Who knows the impact this kind of thinking could have on your business!\r\n\r\nJean-Fran\u00e7ois Bouchard repeated this message on day two: Keeping the status quo in business is risky, it\u2019s crucial to constantly innovate and evolve.\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Daily innovation, a winning approach for many executives What\u2019s happening this week in Montreal? The fourth annual C2-MTL, a creativity&#8230;<\/p>\n","protected":false},"author":9,"featured_media":1806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daily innovation, a winning approach for many executives - Agence marketing B2B &agrave; Montr&eacute;al | Solocom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solocom.ca\/en\/publications\/2015\/05\/daily-innovation-a-winning-approach-for-many-executives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily innovation, a winning approach for many executives - Agence marketing B2B &agrave; Montr&eacute;al | Solocom\" \/>\n<meta property=\"og:description\" content=\"Daily innovation, a winning approach for many executives What\u2019s happening this week in Montreal? 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