{"id":1931,"date":"2015-10-29T22:31:40","date_gmt":"2015-10-30T02:31:40","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2015\/10\/your-marketing-budget-26-should-go-on-content-creation\/"},"modified":"2026-03-19T13:16:03","modified_gmt":"2026-03-19T13:16:03","slug":"your-marketing-budget-26-should-go-on-content-creation","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2015\/10\/your-marketing-budget-26-should-go-on-content-creation\/","title":{"rendered":"Your marketing budget: 26% should go on content creation"},"content":{"rendered":"

The digital era is here. If you, as manager, want to make the most of it, you have to teach yourself a new reflex action: ensure that your company\u2019s strategies, tactics and initiatives are part of the digital ecosystem.<\/p>\n

It stands to reason \u2013 but there are still companies who haven\u2019t gone for web marketing, or, if they have, they use it in a totally ineffective way.<\/p>\n

Content can bring big business<\/h3>\n

According to a survey by the Content Marketing Institute and MarketingProfs, companies allocate about 26% of their marketing budgets to content creation. What percentage does it get in your business?<\/p>\n

If you\u2019ve replied \u201cunder 10%\u201d and you\u2019re running a B2B company and wondering how to increase turnover, here\u2019s some advice: get on the phone to me fast before it\u2019s too late.<\/p>\n

If you do allocate more than 10% of your budget, no doubt you have a blog, an newsletter, a technical presentation document, a video, and so on. Well done! Now all you have to do is make sure your marketing tools match your business objective.<\/p>\n

The right support for developing engaging content<\/h3>\n

Your web marketing program is a great tool for opening up business opportunities, as well as giving your sales team solid support to help broaden your prospect database. But, only too often, content development is given to someone without actually telling them what the business objective is.<\/p>\n

What makes it worse is that you don\u2019t even know how to assess the impact of your campaign. Here\u2019s something you really have to bear in mind at all times: to increase sales, everything you do has to follow the same line.<\/p>\n

Here at Solocom we believe that your website is potentially your company\u2019s best salesperson, and we\u2019ll help you reach your objectives.<\/p>\n

10 key performance indicators for measuring your success<\/h3>\n

Here are the 10 performance indicators most used by CXOs, according to a number of experts:<\/p>\n

    \n
  1. Sales Lead Quality<\/li>\n
  2. Sales<\/li>\n
  3. Higher Conversion Rates<\/li>\n
  4. Sales Lead Quantity<\/li>\n
  5. Website Traffic<\/li>\n
  6. Brand Lift<\/li>\n
  7. SEO Ranking<\/li>\n
  8. Customer Renewal Rates<\/li>\n
  9. Purchase Intent<\/li>\n
  10. Subscriber Growth<\/li>\n<\/ol>\n

    Four ways to increase the impact of your digital communications campaigns<\/h3>\n
      \n
    1. Relate to your business target. Always communicate with reference to their particular background, and try not to fall into the \u2018me, me, me\u2019 trap when you write.<\/li>\n
    2. Always assess your marketing activities with reference to how they help you reach your target.<\/li>\n
    3. Draft a content and dissemination calendar that leaves room for spontaneity: you don\u2019t need to plan absolutely everything in advance, as long as you remain focused on your business objectives.<\/li>\n
    4. Share out responsibility for content creation. A team is sure to have more knowledge and information than just one person.<\/li>\n<\/ol>\n

      Eventually, assess what you\u2019ve done, make adjustments where necessary, and reap the rewards of your work, so that you can grow your company into a good, prosperous, long-lasting business.<\/p>\n","protected":false},"excerpt":{"rendered":"

      The digital era is here. If you, as manager, want to make the most of it, you have to teach…<\/p>\n","protected":false},"author":5,"featured_media":1822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorise"},"acf":[],"yoast_head":"\nYour marketing budget: 26% should go on content creation - Agence marketing B2B \u00e0 Montr\u00e9al | Solocom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solocom.ca\/en\/publications\/2015\/10\/your-marketing-budget-26-should-go-on-content-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your marketing budget: 26% should go on content creation - Agence marketing B2B \u00e0 Montr\u00e9al | Solocom\" \/>\n<meta property=\"og:description\" content=\"The digital era is here. 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