{"id":1940,"date":"2022-04-30T18:24:00","date_gmt":"2022-04-30T18:24:00","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2022\/04\/what-is-b2b-influencer-marketing\/"},"modified":"2022-04-30T18:24:00","modified_gmt":"2022-04-30T22:24:00","slug":"what-is-b2b-influencer-marketing","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2022\/04\/what-is-b2b-influencer-marketing\/","title":{"rendered":"What is B2B influencer marketing? (Demo)"},"content":{"rendered":"

\u201cInfluencer marketing? That\u2019s just for teens!\u201d, \u201cInfluencers are only celebrities and besides, there aren\u2019t any in my sector of activities,\u201d \u201cTikTok, Instagram\u2026 that\u2019s not where my audience is.\u201d Wrong, wrong, and wrong!<\/b>
\nYou might be surprised to learn that when it comes to B2B, even in niche or industrial sectors, influencers have an immense sway on consumers\u2019 buying decisions. That\u2019s why it\u2019s so important to explore how influencer marketing can positively impact your business or non-profit organization!<\/b><\/p>\n

What is influencer marketing?<\/b><\/h2>\n

First, let\u2019s go over what influencer marketing entails.
\nInfluencer marketing is a strategy that relies on endorsements from experts and well-known individuals who promote a brand or business to their large community of followers.<\/b>
\nInfluencers basically act as trendsetters for people who follow them. They can also even become a brand ambassador for your company.<\/b> They have an immense power to get your message out and promote your products and services to a qualified audience.<\/p>\n

Why should you invest in B2B influencer marketing?<\/b><\/h2>\n

Did you know that 90% of B2B decision-makers never answer cold calls? 1 So set the phone down and seriously consider an influencer strategy.
\nThere are myriad benefits:<\/p>\n

    \n
  • Increase your renown<\/b> thanks to your influencer and their high visibility in their community.<\/li>\n
  • Boost your credibility<\/b> thanks to the testimonial of an influencer who has tested and approved your product or service. In fact, 94% of internet users say that a positive opinion of a product has an impact on their buying decision.2<\/li>\n
  • Generate qualified leads, convert them, and increase the loyalty of your clients<\/b> by being present in every stage of the customer lifecycle.<\/li>\n
  • Reinforce your brand image <\/b>by working with an influencer who shares your values and who is an expert in their field.<\/li>\n
  • Consolidate your position as a leader<\/b> by creating high-quality professional content.<\/li>\n<\/ul>\n

    Still not convinced? Here are a few figures you should keep in mind:<\/p>\n

      \n
    • A successful B2B model<\/b>: 31% of companies who partner with influencers are in the B2B sector.3<\/li>\n
    • Higher quality audience<\/b>: 71% of marketers think influencer marketing generates higher quality leads than other sources.<\/li>\n
    • A booming market<\/b>: the influencer marketing sector could reach US$15 billion in 2022.4<\/li>\n
    • An efficient return on investment<\/b>: in 2021, the average ROI for every US$1 invested in influencer marketing (B2B and B2C combined) was US$18.5<\/li>\n<\/ul>\n

      Plenty of reasons to give it a go!\t\t<\/p>\n