{"id":1946,"date":"2022-07-06T13:52:24","date_gmt":"2022-07-06T13:52:24","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2022\/07\/graphic-design-trends-in-2022-the-90s-are-back-in-style\/"},"modified":"2022-07-06T13:52:24","modified_gmt":"2022-07-06T17:52:24","slug":"graphic-design-trends-in-2022-the-90s-are-back-in-style","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2022\/07\/graphic-design-trends-in-2022-the-90s-are-back-in-style\/","title":{"rendered":"Graphic design trends in 2022: the 90s are back in style! (Demo)"},"content":{"rendered":"

2022 has been a year where branding and graphic design professionals have turned to the past for inspiration. In fact, a nostalgia for the 1990s is evident in every sector and industry, intended to make Generation X relive their childhood memories.
\nThe 1990s saw the rise of the internet and digital design programs. This enabled designers to try new concepts which in turn helped them offer new, quicker creative solutions. It was also a decade associated with visuals tied to pop, grunge, retrofuturism, etc.
\nAnd that\u2019s exactly what consumers are looking for after two long and monotonous years of pandemic. Colours, shapes, fonts, effects\u2026 Read on to explore which graphic trends inspired by the 1990s are back in full force three decades later!<\/p>\n

    \n
  1. Pop inspiration from the 1990s<\/li>\n
  2. Experimental, minimalist design<\/li>\n
  3. Rave culture and retrofuturism<\/li>\n<\/ol>\n

    1. A very 2022 pop style inspired by the 1990s<\/h2>\n

    The Memphis Style<\/h3>\n

    The Memphis Style is a visually impactful trend launched by Italian creators, designers, and architects \u2013 collectively known as the Memphis Group \u2013 in the 1980s. Their main goal was to disrupt boring design codes. As a result, they designed 30 playful objects in a range of pop colours and modern shapes.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"le
    \n\t\tSource\u00a0 : Wikipedia<\/a><\/em>
    \nA few years later, the Memphis Style took the world by storm and rewrote design standards here and abroad. Myriad brands have recently embraced this trend to revamp and rejuvenate their communications.<\/p>\n

    Bright colours, varied styles<\/h3>\n

    This style is mainly associated with flashy, fluorescent, and pop colours that can be used in endless ways. Explosive, bright hues allow designers to play with contrasts. Want to feature a gradient yellow and purple zebra pattern over a background of pink and blue polka dots? Go for it!
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"tendance
    \n\t\tSource :     Solocom<\/a><\/em><\/p>\n

    Geometric and organic shapes<\/h3>\n

    With this graphic trend, the patterns are simple and minimalist. They\u2019re inspired by nature, African motifs, everyday objects, or even simple doodles. They can be superimposed or interweaved.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"une
    \n\t\tSource :     Anna Shalygina<\/a><\/em><\/p>\n

    Expressive fonts<\/h3>\n

    It goes without saying that high-impact fonts are back with a vengeance in 2022. Keep an eye out and you\u2019re sure to spot brands that use massive fonts that seem alive, in motion, or with a bubble effect! They vibrate with energy and a positive attitude.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Des
    \n\t\tSource :     Herefor Studio<\/a><\/em><\/p>\n

    2. Experimental, maximalist design: making waves in 2022<\/h2>\n

    David Carson, the father of grunge<\/h3>\n

    American artist David Carson was the art director for alternative music magazine Ray Gun in 1992 and he used it to showcase a new maximalist, chaotic design aesthetic. Inspired by grunge music and urban culture, this new movement mirrored the rebel youth and anarchist mindset that was so prevalent in the 1990s. There are no two ways about it: it\u2019s a style you either love or hate.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Couverture
    \n\t\tCover of a Ray Gun magazine by David Carson<\/em><\/p>\n

    A disruptive font<\/h3>\n

    Typography is the basis of this graphic style. The copy stands out, even more so than the image, and the words sometimes overlap each other or are printed over visual elements. Sentences, even words, use different fonts and they can be crossed out, highlighted, or duplicated.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Une
    \n\t\tSource de l’image :     Goopanic<\/a><\/em>
    \nThe copy can even seem to be handwritten to emulate graffiti or appear faded. In other words, this concept is all about bending and breaking the rules!
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"polices
    \n\t\tSource de l’image :\u00a0    Solocom<\/a><\/em><\/p>\n

    Collages<\/h3>\n

    This style also plays around with the collage effect \u2013 images are cropped and superimposed to give a \u201chomemade\u201d feel quality to the visual. This fits in with the maximalism approach: there\u2019s nothing subtle about it. It\u2019s all about showing more and leaving no blank spaces.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
    \n\t\tSource :\u00a0    Alberto Velazco<\/a><\/em><\/p>\n

    3. Rave culture and retrofuturism as a graphic trend in 2022<\/h2>\n

    The 1990s also saw the rise of electronic music and new technologies. The entertainment industry has once again adopted this graphic trend which can be found on concert, movie, and video game posters as well as fashion.<\/p>\n

    Neon colours<\/h3>\n

    Neon colours are back! They\u2019re now popping up in copy, logos, patterns, and image backgrounds. Using a neon colour with a dark background is a way to make an element stand out and is reminiscent of dance floors and arcades.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Les
    \n\t\tSource :     Solocom<\/a><\/em><\/p>\n

    Imaginary, virtual aesthetics<\/h3>\n

    In an age where virtual reality has become increasingly popular, the retrofuturist trend has taken off. It\u2019s a style inspired by the notion of dreams and imagination and features a lot of visual elements that whisk us away to other dimensions, such as space or a virtual environment. It\u2019s all about distorting time and space.
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Esth\u00e9tique
    \n\t\tSource :     Patreek Vatash<\/a><\/em><\/p>\n

    Technology<\/h3>\n

    Some objects and technologies that are tied to the 1990s are now cropping back up in advertising materials. VHS tapes, CDs, floppy disks, Gameboys, Tamagotchi\u2026 these have all marked the beginning of the digital era. They\u2019ve also been reappropriated by brands to create a sense of nostalgia for Generation X. It\u2019s official, we\u2019ve gone back to the future!
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"La
    \n\t\tSource de l’image :     Mohamed El Nagar<\/a><\/em><\/p>\n

    Graphic trends inspired by the 1990s: proceed with caution<\/h2>\n

    These trends are a nod to the 1990s and have become all the rage in 2022. After all, nostalgia is an efficient way to get consumers attached to a brand.
    \nIf you want to modernize or revamp your image, develop a specific product or campaign, you can definitely embrace these trends. But be careful: you shouldn\u2019t copy them to the letter. If you do, they risk overpowering every aspect of the identity and image you want to convey.
    \nIf you want to avoid making the wrong choice, get in touch with one of our     branding and design specialists<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    2022 has been a year where branding and graphic design professionals have turned to the past for inspiration. 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