{"id":1948,"date":"2022-07-29T14:21:26","date_gmt":"2022-07-29T14:21:26","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2022\/07\/what-is-a-cross-platform-campaign-make-the-most-of-all-mediums\/"},"modified":"2022-07-29T14:21:26","modified_gmt":"2022-07-29T18:21:26","slug":"what-is-a-cross-platform-campaign-make-the-most-of-all-mediums","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2022\/07\/what-is-a-cross-platform-campaign-make-the-most-of-all-mediums\/","title":{"rendered":"What is a cross-platform campaign? Make the most of all mediums (Demo)"},"content":{"rendered":"

As a business leader, you face myriad challenges every day. These probably include marketing. It can be hard to identify the right strategy to reach the right people in the right place at the right time. If this is the case for you, a multiplatform strategy might be the best option!
\nA multiplatform strategy is a bit like a Rubik\u2019s cube, with every platform presenting its own unique set of challenges. However, when you align the channels in a coherent way, the results are both impressive and efficient.<\/p>\n

What is a multiplatform campaign? The definition according to Solocom<\/h2>\n

As their name states, multiplatform campaigns (also called cross-platform campaigns) are campaigns that run across multiple platforms : whether search engines, print media, social networks or television. In fact, the goal is to reach your target audience where they are, at the right time, with messages adapted<\/strong> for each platform in order to achieve your goal. We will see this point a little further together!
\nBy creating original content that is specifically tailored to each platform and its objectives, your marketing will become a transparent omnichannel experience instead of just a regular \u201cad\u201d that most people will want to avoid. Furthermore, adapting your campaign to the specificities of each platform means you\u2019ll increase your odds of having your audience really engage with you.<\/p>\n

The benefits of a multiplatform campaign<\/h2>\n

There are numerous benefits to implementing a multiplatform development strategy.
\nWith this strategy, the average client will come into contact with your content in several locations. For instance, the user could see your ad on Google Ads and decide to check out your Facebook page to find out more about your company. Or they could visit your website and sign up for your newsletter to receive added value content. The user could then see an ad on LinkedIn and decide to get in touch with your company via a contact form or by phone. This is the basic concept.
\nA multiplatform strategy allows you to speak to your clients throughout their buying journey while connecting with additional audiences<\/strong> you might not have otherwise been able to reach.
\nThese days, it is anything but easy to increase your brand renown. After all, most people spend hours on social media every day. That\u2019s why the key is to differentiate yourself from competitors<\/strong>. To stand out from the competition, you need to deploy a coherent brand experience on every platform<\/strong>. This will enable you to gain the confidence of consumers and help you forge an emotional connection with your audience as they \u201cget to know\u201d your brand.<\/p>\n

4 steps for planning a winning cross-platform campaign<\/h2>\n

1. Set SMART objectives<\/h3>\n

Make sure your strategy includes SMART<\/a> objectives. In essence, your objectives need to be specific, measurable, achievable, relevant, and timely. But don\u2019t forget to reassess and readjust your goals along the way! To start, you should have a clearly defined plan that includes the following:<\/strong><\/p>\n