{"id":33832,"date":"2015-05-14T15:25:04","date_gmt":"2015-05-14T19:25:04","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/"},"modified":"2026-03-19T12:54:47","modified_gmt":"2026-03-19T12:54:47","slug":"le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/","title":{"rendered":"Is the implementation plan for your brand strategy as robust as your new workout program?"},"content":{"rendered":"<p>Yo \u2019ve started to huff and puff as you climb the stairs and your waist has definitely thickened. It\u2019s time to get back in shape!<\/p>\n<p>After conducting the usual research, you sign up for a gym that\u2019s located close to work. For a while, you manage to work out 3-4 times a week and then\u2026 nothing. Once you attain a minimally good physical condition, you simply lose the motivation to keep training on a regular basis. Your good intentions and discipline give way in the face of other urgent priorities.<\/p>\n<p>Interestingly, we\u2019ve noticed a similar pattern with the marketing activities of many companies\u2014especially B2Bs. You decide to review your positioning, proceed to adjust your brand strategy and even devote significant effort to building a new website. Once launched, you just sit back and wait for results, as if it were 10-20 years ago. But this situation is the equivalent of renovating a boutique, but forgetting to put a sign up outside that will get clients through your door.<\/p>\n<h3>The key to good ROI: having an implementation plan!<\/h3>\n<p>In order to enjoy the bounty of your investment, it\u2019s crucial to create a plan that supports deployment and regular maintenance activities. Think of your brand and your company as chapters in a book: Positioning is chapter 1, brand expression and the website are chapter 2. The writing of your company \u201cbook\u201d, comprising many chapters and volumes, is an ongoing process.<\/p>\n<p>Curiously, when I ask companies why they don\u2019t have a plan, more than one president has told me that their competition doesn\u2019t engage in marketing, so they feel no pressure to engage in that kind of activity.<\/p>\n<p>My answer is always one of the following:<\/p>\n<ul>\n<li>\u201cSo you\u2019re not interested in differentiating your brand?\u201d<\/li>\n<li>\u201cSo you\u2019re not interested in winning market shares from those careless companies?\u201d<\/li>\n<li>\u201cSo you\u2019re not interested in building a strong brand that becomes a market leader?\u201d<\/li>\n<\/ul>\n<h3>Act on a regular basis to give your marketing some muscle<\/h3>\n<p>To prevent the inevitable dip in your sales department, you must build, as well as maintain, solid communications activities. A brand that doesn\u2019t communicate is a brand that cannot sustain a consistent presence in the one place where it needs one: in the minds of clients and prospects.<\/p>\n<p>Your marketing and brand strategy is not unlike that new workout program: let it drop for a few weeks and you\u2019ll soon feel the difference in your relationship with your market\u2014and it will happen faster than you think.<\/p>\n<p>Should your competition take advantages of this gap to launch a marketing push, you\u2019ll find yourself lagging behind, weighed down by ineffective tools, such as that inactive website.<\/p>\n<p>In choosing to work with marketing professionals like Solocom, you\u2019ll be guided, step-by-step, through the process of creating and maintaining a strong and outstanding brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yo \u2019ve started to huff and puff as you climb the stairs and your waist has definitely thickened. It\u2019s time&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-33832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorise"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the implementation plan for your brand strategy as robust as your new workout program? - Agence marketing B2B \u00e0 Montr\u00e9al | Solocom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solocom.ca\/en\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the implementation plan for your brand strategy as robust as your new workout program? - Agence marketing B2B \u00e0 Montr\u00e9al | Solocom\" \/>\n<meta property=\"og:description\" content=\"Yo \u2019ve started to huff and puff as you climb the stairs and your waist has definitely thickened. 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