{"id":33832,"date":"2015-05-14T15:25:04","date_gmt":"2015-05-14T19:25:04","guid":{"rendered":"https:\/\/solocom.ca\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/"},"modified":"2026-09-17T12:38:58","modified_gmt":"2026-09-17T12:38:58","slug":"le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2","status":"publish","type":"post","link":"https:\/\/solocom.ca\/en\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/","title":{"rendered":"Is the implementation plan for your brand strategy as robust as your new workout program?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33832\" class=\"elementor elementor-33832\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10bbc8a3 thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"10bbc8a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-ce64df7 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"ce64df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Is the implementation plan for your brand strategy as robust as your new workout program?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2fef3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"af2fef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\tYo \u2019ve started to huff and puff as you climb the stairs and your waist has definitely thickened. It\u2019s time to get back in shape!\r\n\r\nAfter conducting the usual research, you sign up for a gym that\u2019s located close to work. For a while, you manage to work out 3-4 times a week and then\u2026 nothing. Once you attain a minimally good physical condition, you simply lose the motivation to keep training on a regular basis. Your good intentions and discipline give way in the face of other urgent priorities.\r\n\r\nInterestingly, we\u2019ve noticed a similar pattern with the marketing activities of many companies\u2014especially B2Bs. You decide to review your positioning, proceed to adjust your brand strategy and even devote significant effort to building a new website. Once launched, you just sit back and wait for results, as if it were 10-20 years ago. But this situation is the equivalent of renovating a boutique, but forgetting to put a sign up outside that will get clients through your door.\r\n<h3>The key to good ROI: having an implementation plan!<\/h3>\r\nIn order to enjoy the bounty of your investment, it\u2019s crucial to create a plan that supports deployment and regular maintenance activities. Think of your brand and your company as chapters in a book: Positioning is chapter 1, brand expression and the website are chapter 2. The writing of your company \u201cbook\u201d, comprising many chapters and volumes, is an ongoing process.\r\n\r\nCuriously, when I ask companies why they don\u2019t have a plan, more than one president has told me that their competition doesn\u2019t engage in marketing, so they feel no pressure to engage in that kind of activity.\r\n\r\nMy answer is always one of the following:\r\n<ul>\r\n \t<li>\u201cSo you\u2019re not interested in differentiating your brand?\u201d<\/li>\r\n \t<li>\u201cSo you\u2019re not interested in winning market shares from those careless companies?\u201d<\/li>\r\n \t<li>\u201cSo you\u2019re not interested in building a strong brand that becomes a market leader?\u201d<\/li>\r\n<\/ul>\r\n<h3>Act on a regular basis to give your marketing some muscle<\/h3>\r\nTo prevent the inevitable dip in your sales department, you must build, as well as maintain, solid communications activities. A brand that doesn\u2019t communicate is a brand that cannot sustain a consistent presence in the one place where it needs one: in the minds of clients and prospects.\r\n\r\nYour marketing and brand strategy is not unlike that new workout program: let it drop for a few weeks and you\u2019ll soon feel the difference in your relationship with your market\u2014and it will happen faster than you think.\r\n\r\nShould your competition take advantages of this gap to launch a marketing push, you\u2019ll find yourself lagging behind, weighed down by ineffective tools, such as that inactive website.\r\n\r\nIn choosing to work with marketing professionals like Solocom, you\u2019ll be guided, step-by-step, through the process of creating and maintaining a strong and outstanding brand.\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is the implementation plan for your brand strategy as robust as your new workout program? Yo \u2019ve started to huff&#8230;<\/p>\n","protected":false},"author":9,"featured_media":1701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33832","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the implementation plan for your brand strategy as robust as your new workout program? - Agence marketing B2B &agrave; Montr&eacute;al | Solocom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solocom.ca\/en\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the implementation plan for your brand strategy as robust as your new workout program? - Agence marketing B2B &agrave; Montr&eacute;al | Solocom\" \/>\n<meta property=\"og:description\" content=\"Is the implementation plan for your brand strategy as robust as your new workout program? Yo \u2019ve started to huff...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solocom.ca\/en\/publications\/2015\/05\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence marketing B2B &agrave; Montr&eacute;al | Solocom\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-14T19:25:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T12:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solocom.ca\/wp-content\/uploads\/2024\/08\/so-blogue-20150514.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"561\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philippe Jacques\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philippe Jacques\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/publications\\\/2015\\\/05\\\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/publications\\\/2015\\\/05\\\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\\\/\"},\"author\":{\"name\":\"Philippe Jacques\",\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/#\\\/schema\\\/person\\\/34af8dc82b258fc163c17070b2b07440\"},\"headline\":\"Is the implementation plan for your brand strategy as robust as your new workout program?\",\"datePublished\":\"2015-05-14T19:25:04+00:00\",\"dateModified\":\"2026-09-17T12:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/publications\\\/2015\\\/05\\\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\\\/\"},\"wordCount\":511,\"publisher\":{\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/publications\\\/2015\\\/05\\\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/solocom.ca\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/so-blogue-20150514.jpeg\",\"articleSection\":[\"Non cat\u00e9goris\u00e9\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/solocom.ca\\\/en\\\/publications\\\/2015\\\/05\\\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\\\/\",\"url\":\"https:\\\/\\\/solocom.ca\\\/en\\\/publications\\\/2015\\\/05\\\/le-plan-dimplantation-de-votre-strategie-de-marque-est-il-aussi-bien-suivi-que-votre-plan-de-remise-en-forme-2\\\/\",\"name\":\"Is the implementation plan for your brand strategy as robust as your new workout program? 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