ABM strategy
Accelerate your continuous growth
The ABM strategy allows you to engage your most promising potential targets and maximize your marketing efforts.
This type of marketing is based on a strategy for developing accounts identified for their high potential in profitability and volume.
Account-Based Marketing is the most well-thought-out strategy for B2B commercialization:
maximization of all your platforms and your existing marketing toolbox
access to key data on your ideal customers
access to key data on your ideal customers
Personalized interactions
- We identify the characteristics specific to your ideal potential customers, based on your added value
- We customize your communications according to each target’s distinct needs
- We implement your marketing action plan.
Breaking down walls between marketing and sales
- We breaking down walls between the marketing and sales departments and pooling everyone’s skills
- We reveal and take all the business opportunities available to you
- We make account targeting and customization processes extremely efficient, accelerating your results.
High-level customer experience
- The Solocom team works with your company’s business development managers, resulting in a top-notch customer experience
- The marketing action plan will deliver predictable, long-lasting results, to maximize your customer appeal.
ABM vs ABX
Account-Based Marketing is nothing new. From the onset, some visionary businesses have adopted a targeted approach to digital marketing to maximize their impact.
At Solocom, we integrated these practices as early as 2000, providing exceptional results for our clients with a strong brand.
However, marketing keeps evolving. In 2015 ABM became formalized, and in 2021 ABX redefined standards with the addition of a component focused on customer experience.
High-level customer experience
ABX goes beyond basic market segmentation: it exploits advanced technologies to decode customer behavior, predict their expectations and customize every interaction.
- Identify the specific content and sequences that accelerate prospects’ progress through the conversion tunnel.
- Maximize the effectiveness of your communications through advanced customization.
- Achieve your sales objectives by optimizing every stage of the customer journey.
In other words, it transforms every point of contact into a conversion opportunity. Thanks to an in-depth analysis of relevant data, ABX makes it possible to:
Solocom, your creative business agency that bridges the gap between your objectives and your results.