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It’s no secret that advertising on social platforms is an essential pillar of modern marketing strategies. Why? Because it represents a valuable opportunity to increase your visibility, to reach your audience in a targeted and measurable way, and because it comes with a tangible return on investment. Unlike traditional advertising methods, social networking campaigns enable […]

Your B2B company is looking to boost the effectiveness of its marketing efforts; the Account-Based Marketing (ABM) strategy is ideal for focusing your resources directly on high-potential target accounts. Discover the seven benefits of an account-based marketing strategy in this article, and take your business to the next level! Advantage #1: Achieve excellence in personalization […]

As a business leader, you face myriad challenges every day. These probably include marketing. It can be hard to identify the right strategy to reach the right people in the right place at the right time. If this is the case for you, a multiplatform strategy might be the best option! A multiplatform strategy is […]

The number one enemy of web content, other than disinformation, is without a doubt boredom. When it comes to your blog posts, the title is the key to capturing your reader’s attention and increasing traffic to your website. Here are a few tips and tricks for writing a catchy blog post title, one that stands […]

2022 has been a year where branding and graphic design professionals have turned to the past for inspiration. In fact, a nostalgia for the 1990s is evident in every sector and industry, intended to make Generation X relive their childhood memories. The 1990s saw the rise of the internet and digital design programs. This enabled […]

Personal data breaches are becoming more and more common. They now occur in government agencies, credit agencies, and even private companies. On September 21, 2021, the National Assembly of Québec voted to pass the Act to modernize legislative provisions as regards the protection of personal information,1 also known as Bill 64. The Act’s requirements will […]

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