Latest articles

What is a cross-platform campaign? Make the most of all mediums

As a business leader, you face myriad challenges every day. These probably include marketing. It can be hard to identify the right strategy to reach the right people in the right place at the right time. If this is the case for you, a multiplatform strategy might be the best option! A multiplatform strategy is […]

9 types of blog post titles that generate clicks

The number one enemy of web content, other than disinformation, is without a doubt boredom. When it comes to your blog posts, the title is the key to capturing your reader’s attention and increasing traffic to your website. Here are a few tips and tricks for writing a catchy blog post title, one that stands […]

Graphic design trends in 2022: the 90s are back in style!

2022 has been a year where branding and graphic design professionals have turned to the past for inspiration. In fact, a nostalgia for the 1990s is evident in every sector and industry, intended to make Generation X relive their childhood memories. The 1990s saw the rise of the internet and digital design programs. This enabled […]

Web marketing and Bill 64: protect the personal data you collect!

Personal data breaches are becoming more and more common. They now occur in government agencies, credit agencies, and even private companies. On September 21, 2021, the National Assembly of Québec voted to pass the Act to modernize legislative provisions as regards the protection of personal information,1 also known as Bill 64. The Act’s requirements will […]

4 Facebook Ads benchmarks to assess the effectiveness of your campaigns in 2022

Facebook continues to be a popular platform for advertisers. With its numerous possibilities in terms of ad formats and targeting options, you’ll be able to reach the exact users you want to convert. But it’s also important to keep in mind that users may become desensitized to ad messages and might even ignore them completely. […]

How much does it cost to advertise on social media?

According to a study by The Content Factory1, companies spend on average $200 to $350 every day on social media advertising. Additional data stemming from a CMO study by Deloitte2 reveals that on average, companies dedicate about 13% of their marketing budget to social media. What determines the cost of your digital campaigns? Even though […]

What is B2B influencer marketing?

“Influencer marketing? That’s just for teens!”, “Influencers are only celebrities and besides, there aren’t any in my sector of activities,” “TikTok, Instagram… that’s not where my audience is.” Wrong, wrong, and wrong! You might be surprised to learn that when it comes to B2B, even in niche or industrial sectors, influencers have an immense sway […]

Reactions from the Zoholics Conference in Texas

From April 9 to 11, the Zoholics conference took place in Austin, Texas. Close to 2,000 people were in attendance to learn about the latest updates and see the new features Zoho had to offer. Solocom, an authorised Zoho partner, was there. Here is what you should know. A new marketing management tool What attracted […]

Updating your brand: Be careful of the “Lipstick on a pig” syndrome!

Many (well-intentioned) managers looking to revitalize a company that’s losing steam tend to think that a refreshed logo will miraculously solve all of their business problems (to read the 5 business challenges identified through our qualitative research). At first glance, these managers should be commended for actively trying to change their company’s course. Unfortunately, many […]

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