2022 has been a year where branding and graphic design professionals have turned to the past for inspiration. In fact, a nostalgia for the 1990s is evident in every sector and industry, intended to make Generation X relive their childhood memories.
The 1990s saw the rise of the internet and digital design programs. This enabled designers to try new concepts which in turn helped them offer new, quicker creative solutions. It was also a decade associated with visuals tied to pop, grunge, retrofuturism, etc.
And that’s exactly what consumers are looking for after two long and monotonous years of pandemic. Colours, shapes, fonts, effects… Read on to explore which graphic trends inspired by the 1990s are back in full force three decades later!
- Pop inspiration from the 1990s
- Experimental, minimalist design
- Rave culture and retrofuturism
1. A very 2022 pop style inspired by the 1990s
The Memphis Style
The Memphis Style is a visually impactful trend launched by Italian creators, designers, and architects – collectively known as the Memphis Group – in the 1980s. Their main goal was to disrupt boring design codes. As a result, they designed 30 playful objects in a range of pop colours and modern shapes.