Repositioning the brand to illustrate how it stands out on the market
The challenge
Solocom was mandated to ensure consistency across Toon Boom’s communication tools, thereby enabling the company to reach wider markets.
Services
Branding
Product identity
Digital performance
Global leader in animation software used to produce movies, TV shows, games, educational videos, and ads.
Montreal-based Toon Boom develops animation and storyboarding software that is used by major film studios around the world. Renowned for their Harmony, Storyboard, and Producer software, Toon Boom is a leader in a constantly evolving market and goes above and beyond to stay abreast of new trends.
Helping the brand shine
Toon Boom has designed three internationally renowned animation and storyboarding software products: Harmony, Storyboard, and Producer. Solocom’s design team chose to focus on the playful yet serious nature of the company and produce a new set of logos that would reflect Toon Boom’s positioning within the market. Each of the three products’ logos has its own distinct features but when combined form a cohesive whole. Solocom helped Toon Boom standardize its communications, allowing them to solidify their position within the market.
Reaching new heights thanks to digital campaigns
When led by experts, digital campaigns can help organizations reach specific audiences in their market. Solocom was mandated with reworking and reinforcing Toon Boom’s existing digital strategy. We chose to create targeted campaigns for each product tailored to specific audiences and geographic areas – mainly in the United States, Mexico, Japan, and Europe. A few months (and nearly 150 specific campaigns) later, we helped Toon Boom reach historic levels of sales. Our digital campaigns helped them pierce new markets and expand their team of representatives across the globe.
Standardizing communication tools
Over the course of our collaboration with Toon Boom, we designed numerous communication tools that enabled us to standardize the myriad elements of their brand image. When we develop new content, we always advise clients on the avenues they should favour to be aligned with their positioning goals.
