Toon Boom
A branding that inspires the animation industry
Our client’s goal.
As the worldwide leader in animation software and storyboard design for the entertainment industry, Toon Boom wanted a brand image that could reach a professional and creative audience.
The challenge.
How to attract new business in a rapidly expanding market while maintaining current customers’ interest?
Our approach
Visual identity
Consistent with leadership
designing distinct but harmonized logos for each flagship product
complete redesign to reflect Toon Boom’s positioning as a key actor at every stage of the animation process
digital campaigns
Targeted campaigns
launching close to 150 campaigns on strategically targeted markets, including the United States, Mexico and Japan
results: qualified leads, maximized return on investment and new markets conquered
Communication tools
Up to market standards
harmonized support strategies: banners, booths, promotional tools, multilingual campaigns to reach animation professionals and designers
Results achieved.
Strengthening notoriety
Toon Boom confirmed as a key reference worldwide.
Clearer message
Communication adapted to the needs of the industry’s professionals and institutions.
Brand building
Expertise brought to light, attracting new clients while retaining existing partners.
Solocom, your creative business agency that bridges the gap between your objectives and your results.