Digital marketing

The online landscape is now rife with competition. That’s why these days you not only need to show up, you also need to be noteworthy! Digital marketing includes not only your website and blog but all your communications on social media platforms and interactions with clients, including those by email, Messenger, LinkedIn, and through your CRM.

Digital strategy

No matter what you post or where you post it (website, ads, social media, etc.), your message needs to be clear-cut, coherent, and attuned to your overarching strategy. To help you define a valuable strategy, digital marketing agency Solocom will build a solid action plan tailored to your needs. It will outline the choice of communication channels, content type, and the messages to send based on predefined measurable objectives.

Websites

In this era of marketing 4.0 and the interconnectivity of platforms, a website has to be much more than a nice design and some photos. Your website is how you project your brand’s personality and entice potential clients. By integrating the right technologies, you can provide users with a better experience whether for an e-commerce site, online booking systems, chatbot, etc.

Search engine optimization (SEO)

Search engine optimization is much more than simply integrating a few keywords throughout your copy. The goal is to highlight what you have to offer when a person is looking for products and services you provide. It’s also about balance and providing a seamless, positive user experience. At Solocom, our multidisciplinary team will ensure an ideal balance between design, function, brand strategy, and sales strategy so that every facet strengthens your online presence.

Web analytics

Your organization probably has a goldmine of information on hand. With the ever-increasing number of interconnected digital platforms, you are now able to collect an impressive amount of data about your clients. But the question is, are you able to exploit this information to create added value for your company? This is the power of web analytics.

Digital advertising

Digital advertising helps position your company for your predefined target audience. It’s a way to deliver the right message to the right person at the right time. You can do so by purchasing keywords, web banners (on Google or private companies), remarketing, influencer campaigns, or content on social media. Even though each of these methods can be done on their own, you’ll get the best results with a coherent strategy that combines some or all of them.

Social media

Social media is a powerful way to speak to your target audiences and build long-lasting ties with them. Your social media strategy should be a part of your overall brand content strategy as well as your digital marketing strategy. That way, you’ll ensure your messages align with your branding on every platform and remain consistent during each point of contact with clients.

Marketing automation

Marketing automation allows you to efficiently meet your company’s evolving needs. Whether in terms of emails for your sales department or e-commerce platform, to update your client database, or qualify potential clients, you need to ensure you are in constant communication with your clients. Once we’ve defined an action plan, set performance indicators, selected your platforms, our team will integrate and configure any technological tools needed. We’ll also oversee copywriting and graphic design for your communications.

Training

Solocom offers training programs to help business leaders and their teams use digital marketing tools more efficiently. No matter what industry you operate in, our training content will be tailored to your business reality.

We can help you achieve your goals

We can help you achieve your goals

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Contact

514 281 7656 [000]