Graphic design

Do you think your organization or product needs to revamp its brand image? Before calling upon a graphic design firm to overhaul your communication tools or redoing your logo or packaging, you should first think about your branding as a whole. Does the image you are projecting or want to project reflect your company’s personality and authenticity?

Branding

Even though branding is a step that’s mostly a passive one, it’s vital to providing your client with an authentic experience. Before designing a logo or brand image for your platforms, you need to understand who you are as well as your pillars, values, corporate culture, and what you have to offer. In sum, it’s all about defining the DNA of your company and your commitment to your clients.

Brand image

The brand image is the visual representation of your brand. It’s a way to make your brand tangible for consumers. When it comes to a brand image, our team are experts at delivering emotionally poignant results. It’s about leveraging art to drive commerce. Because beyond aesthetical considerations, an organization’s visual identity needs to create value and positively impact the consumer’s behaviour.

Packaging

Consumers generally make purchases in an impulsive way, no matter if they’re in a store aisle or browsing online. A decision to purchase an item is not always based on rational behaviour. In fact, when considering two products, the final choice is often guided by emotion. And this emotion is closely tied to the product’s packaging, which should provide all the information the consumer needs to know in under a few seconds. The bottom line is that a well-designed packaging will often make the difference for a consumer.

Communication tools

Solocom’s graphic design department stands out thanks to its interdisciplinary expertise and versatility. Our team will provide you with myriad options for your brand image while making sure they align with your company’s overall brand strategy: introducing the organization, marketing automation, revamped branding, digital or traditional ad deployment, and much more. We can do it all.

We can help you achieve your goals

We can help you achieve your goals

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Contact

514 281 7656 [000]