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Emballage Cartier

Sales growth and impact

Nouveau logo d'Emballage Cartier
Nouveau logo d'Emballage Cartier

Our client’s goal.

Following a major investment, Emballage Cartier turned to us to highlight their new expertise and optimize the company’s sales. Emballage Cartier went from distributor to expert in the packaging optimization process.

The challenge.

Review current methods to eliminate the obstacles to sales growth with an effective marketing strategy.

Our approach

In-depth transformation strategy.

We recommended undertake fundamental changes in brand and marketing architecture.

A redesigned structure to maximize impact

• creating four sub-brands, each dedicated to a strategic division: laboratories, technical, products, equipment

• a clear demonstration of the diversity and relevance of their new offer to customers and prospects

A more modern brand image

• a visual identity in line with the business’ goals, honoring its family roots

• a signature that brings together: “optimized packaging”, a rallying cry for their expertise

• different designs for each division, making their service offer clearer and more attractive

Ancien logo des Emballages Jean Cartier
Nouveau logo d'Emballage Cartier

Communication improved

To produces results

• complete website redesign to optimize ergonomics, SEO, and lead generation

• revitalization of digital and print tools, including fleet vehicles that have now become a key visibility vector

marketing segmentation

Effective plan

• deployment of an action plan segmented into sectors of activity
 
• clear goals and targets, for immediate impact

Solidifying the brand

Engage the team

• internal launch before public launch, mobilizing the team around the new goals

Results achieved.

Within the first year after our interventions, Emballage Cartier successfully:

« We went from distributors to packaging solutions specialists who bring value to their customers. There have been a lot of changes in our approach. »

David Cartier

Président

Solocom, your creative business agency that bridges the gap between your objectives and your results.