IMS
Repositioning: breathe new life into your brand
Our client’s goal.
IMS is a printer specializing in labels and shrink sleeve labels. Our client asked our team to redesign its brand to highlight its expertise and technologies.
The challenge.
The business’ brand image was tired and badly supported, blurring it in its market. The company’s branding was outdated and could no longer stand out in the market to sustain its development.
Our approach
Strategic and impactful repositioning.
Renewed communications
Focused on professionalism.
New communication tone: professional, honest & dynamic
Implementation of multiplatform and automated digital campaigns
Development of strategic content: emails, articles, visuals and statements
Website redesign
Centered on UX
Modern tools
To boost sales
Integration of digital and traditional marketing tools to support the teams
Photo sessions and internal/external launches to anchor the brand’s new identity
Results achieved.
In the first quarter following our interventions, IMS and our team observed:
- an email open rate of 75%
- an email click-through rate of 58%
- an 18% increase in the number of LinkedIn subscribers
Thanks to our repositioning strategy, IMS was able to:
- strengthen its market position attracting new customers
- optimize its sales processes with powerful sales tools
- improve its communications having a clear and coherent message
- increase its digital impact, strengthening customers’ trust and the employer brand
« Solocom really understood who we are and managed to transpose it into our communication tools. They even came to give our offices a makeover! We have been working with them for several years. We have complete confidence in the team, and know that they are dedicated to the success of our projects as if they were their own. »
Julie Éthier
Chief executive
Solocom, your creative business agency that bridges the gap between your objectives and your results.