From a wait-and-see attitude to becoming agents of change

The digital era is here. If you, as manager, want to make the most of it, you have to teach yourself a new reflex action: ensure that your company’s strategies, tactics and initiatives are part of the digital ecosystem. It stands to reason – but there are still companies who haven’t gone for web marketing, […]

Your clients visit your website, so do your prospects: can they quickly set you apart from your competitors? Are you the only one who uses the words “quality” and “service”? Is your product genuinely better than all the others? If you answered ‘no’ to any of these questions, it’s because you are suffering from a […]

When you have been in business for over 25 years, you have the advantage of having observed different markets, the economy in general and — above all ­—business leaders’ reactions. Inevitably, sooner or later, there is an economic slowdown. The economy contracts, and we are faced with either a technical or a real recession. So […]

Company executives usually contact me, because their team needs a hand in reaching their business objectives. Following various discussions and approval of the mandate, we begin the process by applying our methodology; the first step of which is analyzing the company’s various strategic elements. Two classic pitfalls to avoid In some cases, we realize that […]

The average life span of a client account varies between 3-5 years. At Solocom, our average is significantly higher thanks to the positive return on investment we generate for our clients. Some have even been with us for more than a decade, namely, Saputo, Labopharm, Domtar and WalterCharron, as well as À la carte express […]

You’ve started to huff and puff as you climb the stairs and your waist has definitely thickened. It’s time to get back in shape! After conducting the usual research, you sign up for a gym that’s located close to work. For a while, you manage to work out 3-4 times a week and then… nothing. […]